Running paid ads without a system to back them up is like pouring water into a leaking bucket. You spend money getting people to click — and then lose them because there is no proper follow-up, no qualification process, and no funnel to guide them toward a sale.

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This 2-day masterclass teaches you how to use Manus to build the entire backend of your paid lead generation — from writing your ad copy and building your landing page, to automatically qualifying incoming leads and following up before they go cold. Manus does the research, the writing, and the workflow design. You just review, approve, and switch it on.

No agency needed. No developer needed. Just you, Manus, and a system that works.

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Level: Beginner to Intermediate (some familiarity with Meta or Google Ads helpful but not required)

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Learning Outcomes

What You Will Learn

Day 1 – Write Better Ads & Build a Funnel That Converts

• Use Manus to Research, Write & Build — Before You Spend a Single Dollar
• You will learn how to use Manus to prepare everything you need before launching a paid campaign, so your budget is not wasted on guesswork. Specifically:
• Give Manus your business details and let it research your competitors' ads — what angles they are using, what offers are working, and where the gaps are
• Use Manus to write 3 to 5 versions of your ad copy — headlines, body text, and call-to-action — ready to paste directly into Meta Ads Manager
• Ask Manus to build a simple landing page for your campaign, complete with a headline, benefit bullets, and a lead capture form
• Use Manus to create a campaign brief document that tells you exactly who to target, what budget to start with, and what to test first

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Day 2 – Qualify Leads & Follow Up Before They Go Cold

• Use Manus to Build the System That Runs After Someone Clicks Your Ad
• You will learn how to automate everything that happens after a lead comes in — so you are not manually chasing every enquiry. Specifically:
• Use Manus to write a lead qualification script — a set of questions your chatbot or form asks to filter serious prospects from tyre-kickers
• Set up an automated WhatsApp or email follow-up sequence that fires the moment a lead submits their details
• Ask Manus to prepare a pre-call briefing summary for every new lead — so you walk into every sales call already knowing who they are and what they need
• Use Manus to analyse your campaign results — paste in your ad data and let it tell you which ads are working, which to cut, and what to test next

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• Tool (What You Will Use It For)

• Manus (Competitor research, ad copywriting, landing page building, lead qualification scripting, follow-up drafting, performance analysis)

• Meta Ads Manager (Running your Facebook and Instagram campaigns)

• Zapier (Connecting your lead form to your follow-up sequence automatically)

• ManyChat (Automating WhatsApp or Instagram DM follow-ups)

• Calendly (Letting qualified leads book a call with you automatically)

This class is for you if:

• You are already running paid ads (or about to start) and want to make sure every lead is followed up properly
• You are a coach, consultant, insurance agent, real estate agent, or professional services provider who needs a pipeline of qualified appointments
• You are spending money on ads but have no system to capture, qualify, and follow up with the leads that come in
• You want to stop manually chasing every enquiry and build a workflow that does it for you
• You want to understand how to use AI — specifically Manus — to do the work of a marketing team, without hiring one

Matthew Wu
Managing Director, Nimble Marketing Consultancy

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Matthew brings over a decade of experience helping businesses generate leads, strengthen their brand presence, and convert visibility into real commercial outcomes. With a strong background in performance-driven marketing, he has worked with clients across insurance, real estate, professional services, e-commerce, and other competitive sectors where trust, positioning, and consistent enquiries matter.

His approach is practical and results-focused. From campaign strategy and lead generation funnels to website development, SEO, branding, and paid advertising, Matthew understands how to connect marketing activity to business growth. At Nimble Marketing Consultancy, he supports businesses as a dedicated outsourced marketing department — giving you access to strategic direction, creative execution, and performance marketing support without the cost and complexity of building an in-house team.

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