The rules of lead generation have fundamentally changed. Brands in Singapore are spending more on digital advertising than ever — yet many are seeing diminishing returns. Clicks are up, but qualified leads are not. Forms are filled, but conversations never start. The problem is not the budget. It is the broken journey between an ad impression and a genuine sales conversation.

The challenge is no longer just about reach. We Are Social and Meltwater’s Digital 2025 Singapore Report, 93% of Singaporeans are active social media users, and 63.1% turn to social platforms for brand research before making decisions. More importantly, WhatsApp is used by over 80% of internet users in Singapore — making it the primary channel where real conversations happen.

Winning leads in 2026 requires three things working in unison:

NIMBLE

Marketing strategy optimization that maximizes ROI from every campaign touchpoint

QISCUS

Omnichannel platform with AI Agents that captures, qualifies, and nurtures leads at scale

Speakers

Eddyman Kharma

Strategic Partner Manager, Business Messaging at Meta

Eddyman Kharma is a Strategic Partner Manager for Business Messaging at Meta, based in Singapore. He works with technology and solutions partners across APAC to help businesses drive growth through the WhatsApp Business Platform — from lead generation using Click-to-WhatsApp Ads (CTWA) and Meta Ads, to customer engagement and support through the WhatsApp Business API. With hands-on experience across WhatsApp's messaging ecosystem and a focus on the Southeast Asian market, Eddyman helps partners and businesses of all sizes turn conversations into measurable business outcomes.

Hadi Rahmad

VP of Sales & Commercial at Qiscus

Results-driven AI practitioner with proven expertise in implementing conversational AI and CPaaS solutions across Southeast Asia and MENA. As VP of Sales and Commercials at Qiscus, Hadi combines deep technical AI knowledge with commercial success—achieving 1.5x revenue growth, expanding to 200+ partners, and deploying AI solutions across banking, e-commerce, healthcare, education, and logistics sectors. Uniquely positioned to bridge complex AI technologies with practical business applications for enterprise training

Matthew Wu

Managing Director, at Nimble Marketing Consultancy

Matthew brings over a decade of experience in helping businesses generate leads, strengthen their brand presence, and convert visibility into real commercial outcomes.With a strong background in performance-driven marketing, he has worked with clients across insurance, real estate, professional services, e-commerce, and other competitive sectors where trust, positioning, and consistent enquiries matter.His approach is practical and results-focused. From campaign strategy and lead generation funnels to website development, SEO, branding, and paid advertising, Matthew understands how to connect marketing activity to business growth.At Nimble Marketing Consultancy, we support businesses as a dedicated outsourced marketing department — giving you access to strategic direction, creative execution, and performance marketing support without the cost and complexity of building an in-house team.