Empowering Voices: Casa Raudha's Journey Through Impactful Marketing Support with Our Agency
Objective: Casa Raudha, a valued longstanding client of Nimble Marketing Consultancy, has entrusted us with the role of crafting compelling content to cultivate and sustain their digital footprint. With that in mind, we at Nimble Marketing Consultancy exerted our utmost effort and devised impactful yet innovative ideas to assist in achieving Casa Raudha's goal. Madam Zaharah, the founder of Casa Raudha, is renowned for her unwavering dedication and tireless advocacy in supporting survivors of domestic abuse, embodying a beacon of hope and resilience within the community.
Approach: Nimble Marketing Consultancy has previously produced videos for Casa Raudha, but for their 15th anniversary last year, they assigned us with a special project: to create a recipe book to honor survivors and commemorate this significant milestone for the shelter. Our responsibilities included designing, conceptualizing the book, and handling video production. The event was graced by the presence of the Minister of State, Ms. Sun Xueling. Our founder and CEO, Bella also contributed a recipe in show of support.
When developing the recipe book, titled “Recipe for Resilience”, we dedicated a considerable amount of time to ideate every aspect. The project took about 2 months to conceptualize and execute. This involved deeply understanding the target audience, clarifying the objectives, brainstorming design elements, meticulously planning the book's flow, and carefully considering imagery and photography components.
We also created a promotional video to launch the recipe book, taking a teaser-trailer approach. In the video, we highlighted the inclusion of 35 recipes in the book and emphasized its goal which is, to unite and empower survivors, partners, and volunteers, serving as a testament to the collective strength and resilience within Casa Raudha's community.
Results: Nimble Marketing Consultancy spearheaded the production of both the recipe book and accompanying video, surpassing our initial expectations. The recipe book resonated deeply within the community, quickly becoming a beloved staple among its members. Additionally, the video garnered an unprecedented surge in viewership, capturing widespread attention and admiration. This exceptional response underscored the profound impact of our collaborative efforts in amplifying Casa Raudha's message of unity and empowerment.
If you are an organization keen to have a digital consultation with our team on similar projects do email us at hello@nimble.sg or Whatsapp Us directly at https://wa.me/6589524345
RECIPE FOR RESILIENCE VIDEO
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